Is your Website’s homepage up to snuff? Let’s dive into what your homepage should cover as a small biz owner.
In FIVE SECONDS: EVERYONE should be able to find the following on your site:
👋🏻 WHO you are
🤨WHAT you do
😍WHO you serve
And in 3️⃣0️⃣ seconds (although let’s be real- you’re very lucky if a site visitor sticks around that long on your homepage) the following should be EASILY found on your homepage:
- Location & Hours of operation (if applicable)
- Menu
- How to contact you
- FAQs
- Easy links to other pages (Learn about the importance of link-building here)
- Know what the heck I’m supposed to do next to buy/sign up/ subscribe/book/enroll etc
Your website should easily navigate users along a journey. And you had better make it smooth freakin sailing, my friends.
You’ve got seconds to capture the attention of website visitors, and as soon as things start to get clunky or hard to read or confusing to navigate, site visitors are gonna ✌🏻 out.
So. Be honest. Does your website pass the test?
Want some more tips on specifics to include on your homepage when designing and writing content? Check out this blog post.
Need to check the color contrast of your font against background color (this is key for readability and SEO), check out this color contrast tool by coolors.co
Bloem Creations is a web design studio and copywriting service based in Eugene, OR and specializes in serving creative small businesses and entrepreneurs throughout the Pacific Northwest and beyond.
