Elevate your Website’s UX in Eight Easy Steps 

Ready to turn your website into an SEO powerhouse that impresses Google and keeps your visitors glued to their screens? Well, you’re in for a treat because today, we’re diving into the magical world of user experience (UX) and how it’s your secret weapon to boost that SEO game!

At Bloem Creations, we believe your website should not only be a visual masterpiece but also an engaging journey for site visitors. Dive into these eight easy-to-follow tips on ways to upgrade your website’s user experience.

1. Upgrade Your Layout: First things first – say goodbye to that outdated layout! In the ever-evolving digital landscape, your website needs to be as chic as your favorite coffee shop. Shoot for a captivating layout that not only looks gorgeous but also guides your visitors seamlessly through their online adventure.

2. Refresh Your Website Copy: When it comes to SEO – copywriting content is King (Or Queen). Refresh that website copy, cut the jargon, and connect with your audience on a personal level. You want to take site visitors along on a journey – using the art of storytelling to speak to not just your journey – but theirs. Why do they need what you have to offer? How can you relate to them? Show that you understand their pain points, and have all the solutions. Need help? Bloem Creations offers website copywriting services alongside web design or template customization.

3. Simplify Navigation: Ever stumbled upon a website maze and wished you had a map? Your visitors feel the same. Streamline navigation so they can glide through your pages effortlessly. Make it easy to find the most important pages. And know your client base. Some clients are fine with a hamburger menu icon (the three lines in the upper right hand corner) – others would have no clue what to do with it.

4. Get Creative with Interactivity: Hover changes, clickable icons that unveil hidden wonders – embrace the magic of interactive features. You want to keep site visitors engaged and captivated. We humans have short attention spans – interactive design features that look good and serve a purpose are clutch for keeping visitors interested.

5. Clear CTAs for the Win: Make it easy for site visitors to know exactly what you want them to do. They should never question, “OK, so what do I do now?” Clear Call-To-Actions are your arrows pointing the way. Encourage exploration, lead them to the heart of your website, and make it easy for them to subscribe, purchase, sign up, etc.

6. Speak Directly to Your Ideal Client: It’s not about you; it’s about them. Address your ideal client’s pain points, be the solution to their digital inquiry. Your audience is the hero of the story (not you). Even when on you “About” page – the story is ultimately about them. Include a FAQ section to answer their questions (even the ones they hadn’t yet thought of). Check out this hubspot post for ideas for FAQs to include on your website.

7. Refresh Your Color Palette and Fonts: The easiest and often cheapest way to give your website a digital facelift? Freshen up those fonts and color palette! Colors and fonts speak volumes. Is your palette sending the right message? Are your fonts whispering tales of elegance or shouting chaos? Make sure you chose fonts and colors that align with your brand aesthetic and voice. Need some color palette inspo? Coolors.co is a great tool for coming up with fresh color combos for your web design.

8. Embrace the Power of White Space: In a world filled with digital noise, white space is your BFF, ensuring your visitors don’t succumb to overwhelm. You need to find the right balance between simplicity and engaging content through the strategic use of white space. This helps ensure that the elements you want visitors to see the most can stand out. When in doubt – space it out 😉

Found these tips helpful? Share them with others. And follow along for more insider tips on all things web design and copywriting.

Need some help transforming your online presence? Get in touch Bloem Creations is here to help you fall in love with your website and actually know your way around it.

Written by Carrie Bondioli, Founder and Web Designer/Copywriter at Bloem Creations

Bloem Creations is a web design studio and copywriting service based in Eugene, OR and specializes in serving creative small businesses and entrepreneurs throughout the Pacific Northwest and beyond.