Tips + Tricks for Everything Web Design, SEO + Small Creative Biz

Follow These Simple Tips for SEO-boosting Website Copy

When it comes to boosting SEO, content is 👑KING👑

Here are a few of my go-to tips and tricks for helping clients boost their search engine optimization through their website copy.

➡️ Improve UX (user experience) – your copy should be relatable, intriguing and whenever possible – about the site visitor. What are their pain points? What do your services do for them? Why do they need them (now)? How can you empathize with your audience?

➡️ Make your content scannable. The vast majority of site visitors will be reading about 20% of your copy. Break your content into sections, utilizing subheadings and headings and when appropriate, lists. This also helps search engines understand your content better.

➡️ Make a keyword roadmap. Research what keywords you want to be targeting, and once you have a list of about 10-15, plan out where they can naturally fit into your copy (no keyword stuffing).

✨Bonus: make sure you select fonts that are engaging – but LEGIBLE. If visitors can’t easily read it – they won’t. They’ll move on to a different website. You also want to have good contrast between font text color and background color. This is important for accessibility (and aesthetic). Shop my favorite fonts by Jen Wagner Co at the following link: shop here and use the code BLOEM15 for 15% off.

Written by Carrie Bondioli, Founder and Web Designer/Copywriter at Bloem Creations

February 27, 2024

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