As a web designer primarily collaborating with small business owners and creatives, many of my design and copywriting clients come to me without realizing that their current site is missing a crucial, must-have page on their current website. What is it? Your legal page – which typically includes a privacy policy and your terms and conditions.
No clue what these are? Keep reading.
A privacy policy explains how the website (or rather the business behind it) gathers, stores, uses, and perhaps most importantly, protects any personal data that it collects from website visitors. This is especially important to have for your website if you plan to gather information like a first name, email, or birthday, etc – even if it’s just for a newsletter sign-up.
Your website should include a privacy policy so that website users can feel confident and comfortable providing you with personal information (and legally – they have a right to know why you are gathering it, and what you plan to do with it). If you’re going to collect any personal data – you must have a privacy policy – to protect both you and your website visitors.
A privacy policy is more likely to make consumers feel safe on your website. And as previously mentioned, it acts as a protection for both your business and your potential clients and customers visiting your website.
Your privacy policy should be easily accessible – from every single page of your website. Typically you will find businesses including a link to it in their footer. Don’t forget to make sure it is visible and accessible on both desktop and mobile versions of your website.
There are a wide variety of companies that offer templates for writing your own website privacy policy. Depending on the type of work you’re in, you may benefit from consulting with a lawyer. A few places you could check out for finding a privacy policy include: Rocket Lawyer, Plug and Law, and Artful Contracts. (Not affiliate links, just a few I’m familiar with).
Want more tips about what your website needs to attract dream clients and boost your business? Check out more posts!
Ready for a website that sparks connection, increases revenue, and makes others take your business as seriously as you do? Get in touch with Bloem Creations today to inquire about custom web designs, showit website templates, copywriting services & more!
Note: This is not legal advice and Bloem Creations does not provide clients with a privacy policy – but rather includes designing a page for your business’ privacy policy in all designs packages for no additional cost.
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