Features vs. Benefits: The Website Copy Mistake That’s Costing You Clients Let’s play a quick game. Which of these would make you more likely to book a photographer? “I use a Sony A7R V camera with a 50mm prime lens.” or “You’ll walk away with gallery-worthy photos that actually look like you — ones you’ll […]
You’re ready to launch your new website (or give your existing one a refresh), and it’s time to focus on what many consider to be the hard part: writing your website copy. But here’s what most business owners don’t realize—it’s not the writing itself that’s difficult. It’s knowing what not to do. Because even the […]
When it comes to writing your copy, one of the most important sections that is often overlooked and underestimated is your website headers. Headers are the most read copy on your site. Here’s how to write headers that get readers to stop skimming, pay attention, and give your website the attention it deserves. Make your […]
Congrats! Your new site is live! But what now? Follow these steps to know what to do after launching your website. Set up your Google Business Profile. If you haven’t already done so – make sure you get your google business profile set up (especially if you local SEO is important for your biz). Make […]
8 Mistakes That Are Costing You Money (And How to Fix Them) Let me guess – you’re here because your small business website isn’t bringing in the stampede of customers you were hoping for. Wondering where did the web design for your small biz go wrong? Feeling stumped why your competitor’s “uglier” website is outperforming […]
Why this web designer includes a free legal page with every web design or template. As a web designer primarily collaborating with small business owners and creatives, many of my design and copywriting clients come to me without realizing that their current site is missing a crucial, must-have page on their current website. What is […]
Your website’s “About Us” page often gets relegated to the backburner. It can feel like a chore to fill with dry facts and figures. But what if I told you this page could be a secret weapon? A well-written “About Us” page is a chance to connect with your audience on a deeper level. It’s […]
You’ve launched your website. You’re feeling super exited about it…you share it with everyone you know…and then….crickets. There are various reasons this could be happening, but the very first thing you need to make sure is looking, working, and reading just right? Your homepage. Let’s dive into how to improve your website’s homepage. Your Homepage’s […]
When it comes to both SEO and attracting your ideal client (two key goals in web design and copywriting), having the right copy is CRUCIAL. Dive into these three copywriting prompts (with specific examples) to help help you nail your copy from your homepage, and leave website visitors wanting to explore more and become your […]
Alright small biz owners let’s get real. Do you find yourself wishing you could make regular updates to your website quickly and confidently? Sick of struggling through a clunky template or not-so-helpful “help desks” as you try to figure out what the heck went wrong when you were updating website content? Then this is for […]
